Qube are proud to have been chosen to be involved in this project! The Sentinel has written an article highlighting the potential that Reels in Motion has.
Production company Reels in Motion is investing more than £250,000 to transform a former workingmen’s club into a state-of-the-art studio for film-makers.
The firm, which is currently based at the Sutherland Institute, in Longton, took over Ryan Hall, in Tunstall, earlier this year, and work has now started on a 12-week refurbishment programme.
The building has been empty since September 2011, but once the work is completed, it will boast a film studio, lecture space, a green room and editing room, as well as a sound studio and networking space.
Part of the building will also be occupied by Reels in Motion, which will use the facility as its new base.
Company director, Matt Hubbard, said: “When we need a studio, it normally means us going to Manchester, Birmingham or London.
“There’s lots of little production and film companies in Stoke-on-Trent, and hopefully this will mean that they won’t go out of the city to film. We also hope it will attract more people to Stoke-on-Trent.”
This latest project by Reels in Motion comes at a time when the company is growing its workforce – and on the back of an industry award for TMT’s Up and Coming Film Production Company of the Year UK.
Matt said: “As a company we are very much growing, we’re taking on more staff and more clients, so this project is a commitment to our workforce and to the area, and it will hopefully help us attract even more skilled workers.
“Once complete, this really will have the ‘wow’ factor to impress potential staff and clients.”
Matt added: “We are working with some great companies at the moment, there is confidence in video marketing now and there never used to be.
“A lot of SMEs around here used to think that it was out of their reach, but this proves that it’s not.
“This will present a great opportunity, especially for start-up businesses and one-man bands, because it will make them competitive and in a better position to win bigger projects because they will be saving the costs by not having to travel to other cities.
“It is a big project, but we feel really confident that we can make this a success.”
Staffordshire Film production company Grand Independent is leading the development of the Moving Image Cluster, to drive the county’s television, film and digital industry forward through collaboration.
Grand Independent managing director, Peter Rudge, said: “We have more than 100 companies working in the moving image sector in Staffordshire and nothing in the way of studio, post production and screening facilities. So this is a really important and exciting development for the region.”
Staffordshire Chambers of Commerce CEO, Sara Williams, has also welcomed the plans.
She said: “Reels in Motion are a fantastically innovative production company. They not only create amazing work, but are committed to supporting other film-makers in the city to grow and excel.
“Their significant investment in Ryan Hall will boost this growing industry, giving film-makers the state-of-the-art creative space that is essential to their success, while bringing this prominent Tunstall building back into use.
“Huge credit should be given to Reels for having the vision and ambition to embrace this project.”
Councillor Janine Bridges, Stoke-on-Trent City Council cabinet member for education and economy, added: “We’re really thrilled to learn of Reels in Motion’s expansion in Tunstall.
“We have a thriving creative industries scene in the city, and we provide a wide range of support services, sign-posting and have even been able to help with accommodation when businesses are in the ‘incubation’ stage as they begin to grow.
“We helped Reels in Motion with equipment, showcased their first feature production ‘PULP’ as part of the Stoke Your Fires film festival and have been in regular contact with them to identify and drive forward the needs of the sector.
“It is fantastic that Reels in Motion have chosen to stay in the city and support the local economy. We’re bidding to be the UK City of Culture in 2021 and have huge impetus behind the bid.
“The work and support of creative businesses is also an important part of that process.”
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